A Better ROI

January 12th, 2006

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Risky business?
Economist Milton Friedman wrote that the social responsibility of capitalism is to increase shareholder profit. Period. That’s why many business people are skeptical when they read about corporate social responsibility, faith and work, or helping those in the workplace discover a sense of calling. They imagine return on investment is put at risk when a business expands beyond the traditional emphasis on profits.

In fact, just the opposite happens. But facts have little to do with this skepticism. Rather, two trends have left an impression that moral values ought to be disconnected from workaday practices because they hurt the bottom line. Read the rest of this entry »