Bill Russell has few friends. By design. Oh, the retired Boston Celtics star is friendly, very friendly. In fact, he’s one of the friendliest people on the planet. You’d never know he hardly has any friends—unless you try to “friend” him. That’s what Frank Deford tried to do in 1969, and he never forgot how Russell reframed his definition of friends.
DoggieHeadTilt
Deciphering an organization’s DNA means innovation. Innovation requires right-brain thinking. Your right brain is ticking when the doggie head tilts. Get ready to tilt.
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