Millennial-like

April 27th, 2015

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Zipcar’s target audience is millennials. Yet the median age of its members globally is 36—decidedly non-millennial. That’s why Zipcar has altered its ideas about generations in general. That’s good news. This shift aligns with the Bible’s take on generations.

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A Risky Faith

April 20th, 2015

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New research indicates that when God is included in a project or sales pitch, people take risks they might otherwise not. That’s encouraging yet odd, given that Alan Hirsch says the American faith community practices a “risk-averse Christianity.”

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Eight-Year-Olds

April 13th, 2015

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Major League Baseball is speeding up the game to hold fan interest. Speeding up is old news, however. The church is supposed to speed the return of the Lord. But the approach it uses lately seems to yield believers with the attention span of an eight-year-old.

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Backdrops

April 6th, 2015

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Next year’s NCAA Final Four promises plenty of air balls and scoring droughts. The problem is poor backdrops. Poor backdrops create poor depth perceptions—a problem that today extends well beyond basketball.

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