Zipcar’s target audience is millennials. Yet the median age of its members globally is 36—decidedly non-millennial. That’s why Zipcar has altered its ideas about generations in general. That’s good news. This shift aligns with the Bible’s take on generations.
New research indicates that when God is included in a project or sales pitch, people take risks they might otherwise not. That’s encouraging yet odd, given that Alan Hirsch says the American faith community practices a “risk-averse Christianity.”
Major League Baseball is speeding up the game to hold fan interest. Speeding up is old news, however. The church is supposed to speed the return of the Lord. But the approach it uses lately seems to yield believers with the attention span of an eight-year-old.