New glasses.
G. Clotaire Rapaille makes a great deal of money providing a service that the ancient church used to offer. No, he’s not drilling wells for water – although that’s imminently worthwhile. Rapaille travels the globe for corporate clients like Chrysler, Procter & Gamble, Boeing and DuPont explaining what makes a country and its people tick. Armed with psychoanalytical theory, Rapaille believes there is a ‘code’ for each culture. “The code is like an access code…” Rapaille says… “Suddenly, once you get the code, you understand everything. It’s like getting new glasses.“1
